Let’s cut out all the confusion around carbon footprints, and let’s make a carbon literate society. Especially for our world leaders.

And if you want to comprehend carbon in a way that is fun and easy to understand, then definitely go check out https://clevercarbon.io/quiz/

It is so simple on there.

But what Michelle mentions during this interview, and what is even more important is what you do after you find out what your Carbon Footprint is.

Your goal is to reduce it, but how?

During this interview Michelle provides a heuristic for you to use as you are going about your day making decisions, and how to choose something that has less of a carbon footprint. You have to think about the life cycle of the product.

And if you don’t know, some really progressive companies are starting to place Carbon labels on their products to show how much of a carbon footprint it has.

Which is really exciting for expanding the number of people who are carbon literate worldwide.

Chapters


0:00 - Fun, Easy way to discover your carbon footprint




1:29 - Clever Carbon Intro




2:19 - How carbon footprint is defined




4:44 - Gray areas




5:44 - Increasing carbon literacy




6:33 - Carbon literacy journey


8:04 - 80/20 rule


11:36 - Global Carbon Atlas




12:27 - Quiz questions




14:01 - response to the quiz so far




14:56 - International response




15:28 - Carbon footprint workshops for organizations




17:20 - Response to the workshop




18:05 - How to determine what has a higher carbon footprint




18:20 - Wired vs Wireless headphones (which has a higher carbon footprint?)




19:35 - Clever Carbon goals




22:38 - Water and Waste footprints




24:23 - What Michelle is currently learning




26:15 - How close we are to meeting our NetZero goals




27:05 - We need to ask hard questions




28:57 - Tip for ecopreneurs




30:25 - How to get in touch with Michelle

 

 

Check out Clever Carbon’s website:

https://clevercarbon.io/quiz/

Find Michelle Li on LinkedIn:

https://www.linkedin.com/in/michellelimba/

Check out this interview with CarbonBook that I mention at the end of the episode:

YouTube: https://youtu.be/DMgAa9EetDc

or

Audio: https://podcast.greenbusinessimpact.com/e/indoor-farmers-this-is-how-you-calculate-your-carbon-footprint-carbonbook-interview/?token=42014880870c5ed84dea08812def568b

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